I had seen several recommendations for this book, but it wasn’t until I visited a large partner company a few weeks back and saw several copies of this sprawled across their bookshelf, free for employees to consume. At that point, I knew I had to buy it.
I listened to the audible version, which clocked in at 10 hours. I still need to pick up the paperback and mark the pages up with notes, because this was a goldmine of information. Even better, the author is also the narrator, and you can feel throughout the presentation that he absolutely loves his work. Although the book was published in 1994, the narration was re-recorded in 2005.
The key concept of the book is that good is the enemy of great. Not every company can become a great company, but the author illustrates how those few companies became as successful as they did.
This isn’t limited to CEOs of Fortune 500 companies, as Collins also highlights the story of a track coach who took her team from good to great, thereby showcasing that nearly anyone, regardless of role or organization, can turn things around.
I’m looking forward to reading another piece of his work, built to last, but if you have any more recommendations on similar titles, I’m all ears.
I found a fantastic overview of the book on Slideshare, which illustrates the key points, so I won’t go into detail here.